PROMOTIONAL MEDIA – BMX ZERO TO HERO BC-Logo-large   Print  Birmingham City Council

BRIEF

Our crew member, Eddie, trained over a year with the aim of transforming him from a complete novice to a more experienced rider in time to take part in the 2012 BMX World Championships in Birmingham. The aim was to drive ticket sales of the event in conjunction with British Cycling and Birmingham City Council over a sustained period.

FORMAT

Online, photographic, social media campaign, film production and confidence workshops

APPROACH

Another exclusive was the chance for one of our crew members to be trained by British Cycling. The Reporters’ Academy covered his progress in a series of 9 programmes. Eddie had coaching and support from Team GB’s Shanaze Reade and British Cycling’s BMX Olympic Development Coach Jeremy Hayes. Filming at the National Cycling Centre in Manchester with British Cycling BMX coach Dylan Clayton guiding his progress.

WATCH OUR CONTENT

BMX Zero to Hero - The Challenge - Episode 1
Category : BMX Zero to Hero
We're a group of young people who worked to gain skills in video production whilst celebrating the BMX World Championships being hosted in Birmingham in 2012. We took on a very special challenge, to see if I could go from Zero to Hero and become a rookie BMX racer in just 6 months. Along the way, with the rest of the crew from The Reporters' Academy, I made fresh videos that showed you how I got on as well as tips you can learn for yourself if you fancy the challenge of getting into BMX racing.