Our crew member, Eddie, trained over a year with the aim of transforming him from a complete novice to a more experienced rider in time to take part in the 2012 BMX World Championships in Birmingham. The aim was to drive ticket sales of the event in conjunction with British Cycling and Birmingham City Council over a sustained period.
Online, photographic, social media campaign, film production and confidence workshops
Another exclusive was the chance for one of our crew members to be trained by British Cycling. The Reporters’ Academy covered his progress in a series of 9 programmes. Eddie had coaching and support from Team GB’s Shanaze Reade and British Cycling’s BMX Olympic Development Coach Jeremy Hayes. Filming at the National Cycling Centre in Manchester with British Cycling BMX coach Dylan Clayton guiding his progress.